Small Business Round-up – Week of September 16th
This week's small business news review found tactics to use on Facebook for marketing purposes, a city that is rising in popularity as a startup location, an unlikely entrepreneur's success story, ways to use data to attract brand loyalists, and steps to handle the next catastrophe.
Prepare for the Worst
As weather-related damages continue to rise, small biz owners should prepare for catastrophic events. The Institute for Business and Home Safety estimates that one in every four businesses hit by a destructive event fail to reopen. Avoid being in the 25% by taking steps to prepare for the next hit.
Move Over Boulder
Are you ready to launch a small business and want to live in a relaxed environment? Denver has become more attractive to entrepreneurs looking to escape the frantic lifestyle of the Northeast or the groupthink mentality of Silicon Valley. Find out a few reasons why Boulder's "little sister" is coming into its own as a hub for startups.
Turning a Hobby into Cash(video)
A former physician, frustrated with the cost of camera equipment, decided to hang up the lab coat and open an equipment rental biz for photography enthusiasts. Friends and family thought he was nuts but he cashed in everything for the chance to fill a need.
A Different Approach to Data
Today's data-filled world is a boon for businesses of all sizes. Being able to track purchase habits, social media footprints, and other customer attributes has allowed companies to sharpen their focus. But data can work for consumers as well. Learn a few tips on how to use data to fuel brand loyalty.
Using Facebook Effectively as a Marketing Tool
Thousands of small businesses are still struggling with how to deploy Facebook and other social media channels as marketing channels. Here is one approach that provides a daily theme that small biz owners can follow to engage customers, stay relevant, and provide a variety of reasons for people to follow you.
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