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With Facebook and Twitter being used as a medium to connect to others and spread the word, it’s no surprise more and more businesses are looking to social media platforms to promote themselves online. Information is delivered quickly and with the right content and context, news can spread quickly like wildfire.
Facebook and Twitter are currently the largest social media websites and they happen to be my favorite. There are many rules and etiquette you will eventually learn, but I’ve labeled the 3 most important rules in the social media world everyone should abide to (with most social media platforms):
1) Update regularly. People are following you or liking your fan page because they probably have some sort of interest in what you’re saying. The more times you can deliver fresh information to your fan base, the more likely they will recommend you to their followers/fans, creating a growing chain of readers waiting to hear from you.
2) Don’t spam your updates. With Rule #1 being said, nobody likes spam and in social media, it’s no different. Don’t post updates every 10 minutes with random crap. Many people will find you annoying and will unfriend and unfollow you. Keep it light initially and gauge your audience to see how frequently they’d like to hear from you. Start with 3 updates a day and increase that number, more when current events and news are hot.
3) Talk to your followers. Obviously, it’s nearly impossible to reply to every person who sends a message or posts a comment on your fan page, but do your best to make an effort and your following will love you for it. Customer services is key in social media and it shows you’re a human on the other end of the computer and they will look to you when it comes to a subject matter that you specialize in.
Social media isn’t difficult and it shouldn’t be. Follow these 3 rules and you’ll find a lot of people coming back to you.
