5 Ways To Use Twitter in Your Small Business Marketing

By now you’ve heard about Twitter. We recommend using Twitter as a small biz tool for most industries. Statistics show increased Twitter use by consumers and B2B buyers for pre-buy research over the past three years. As a marketing channel, Twitter can be used to build brand awareness and engage prospects.

If you’re considering the use of Twitter in your small business marketing, check out these strategies to help make this medium work for you:

• Listen  Read user posts to find comments about anything related to your company, industry, product or solution, etc. Review comments to identify underlying trends or market opportunities. Effective messaging points in marketing campaigns can be found through Twitter.
• Participate ⎼ Answer a question, respond to a comment, or provide a resource. Providing genuine assistance with prospect needs or customer issues through Twitter can build a connection with prospective customers and strengthen relationships with existing customers.
• Advocate ⎼ Announce any connections with social causes through Twitter. Tweet about the company’s involvement and share event details. Cause marketing works through many channels and Twitter is no exception.
• Promote ⎼ Announce contests, sales, or other promotions. Special events work well on Twitter because of its quick updatability. One strategy that works is to post unique details about an event or cause through several tweets, which will allow to connect repeatedly with fresh information.
• Share ⎼ Share your customers’ experiences. Post various details over a few tweets about your customers’ buying experience, user experience, and satisfaction levels. Better yet ⎼ link with satisfied customer accounts to connect with potential buyers through their social circles.

Like other marketing channels, Twitter has strengths and weaknesses but, for the right audiences, it can be a valuable marketing asset for your small business. Give us a call or drop us an email to find out how Motoza can build your company’s brand through Twitter.