Maximizing your Online Conversions

We could all talk about how to triple the number of visitors through various online marketing sources or sending out more emails to prospects, but the best way to increase the number of conversions for your services or products is by providing tons of value. There’s nothing wrong with having thousands of visitors running across your website every day, but it’s how you optimize their experiences that make it worth your while. Many make the mistake of primarily focusing on driving boatloads of traffic and hoping a percentage take a particular action, whether it is a sale or an email opt-in. Sure, that will probably make you a quick buck, but you’re probably going to have to repeatedly find new prospects.

So what is the best way to maximize your online conversions?

Easy. Create a relationship with them and nurture them. Don’t consider your prospects as customers, but more as friends you want to help. If you think of it that way, you’re more likely to say “Hey, here’s a bunch of stuff you should check out, I think it will help you or your business and if you like it, send me some more money to help me out and I’ll make it worth your while” instead of shoving a bunch of stuff down their throats and hoping one will take the “bait”.

It takes a lot more work to develop and grow these relationships, but in the long run, you’ll be much more successful in your campaigns and your audience will put their trust in you. They won’t feel you are trying to scam them or use them. With their trust, you can continue to provide them with value and they will know whatever you deliver to them, it will be phenomenal and they can’t wait to get their hands on it.

So even if your prospects are online instead of in person or over the phone, make that effort because it’ll be a breath of fresh air to find someone online who actually wants to help.