512-879-6366
The advent of the internet has allowed so many things that were once done in person or over the phone to be accomplished online. This could be anything from talking to a customer service representative, to purchasing a product, to walking into a store. While this might have negative side effects from a social interaction perspective, it’s opened up fantastic opportunities for marketers and business owners to track just about anything.
By using great tracking tools like Google Analytics, or the more robust real-time analytics tool over at Woopra.com, webmasters have a variety of different metrics that can be used to analyze how people are reacting to their website/business. Some of the most popular metrics are:
Traffic Source – Analytic tools allow you to see where visitors on your website came from. Imagine being able to see how people walking into your store found you, or from where they had just come from. With Analytics, you can see whether people found your from search engines, social media, email, or by directly entering your site from their browser. This information allows you to tweak your marketing reach and maximize your potential.
Search Engine Keywords – In addition to being able to see where visitors came from (be it Google, Yahoo, Bing or any other search engine), you are able to see which keywords people searched for you find you. By knowing specific keywords, you can begin analyzing which terms are associated with your website/business and act accordingly. In addition, you’re able to see how people react to your website based on the keywords that lead them there, allowing you to tweak your website to tailor to your main traffic sources.
Visitor Geographical Location – It’s useful to be able to see where your visitors are geographically located. If your website or business is local, this allows you modify your campaign so that the majority of visits are coming from people in your area.
Bounce Rate - The bounce rate is the percentage of people who come to your website and immediately leave or do not proceed past the homepage. Imagine a bouncy ball being thrown into a box and ‘bouncing’ right back out. A high bounce rate (50%+) can signal issues with your web design, or a disconnect with your traffic. Usually, the lower the bounce rate , the better for your website.
Average Time on Site – Ever wondered how long the average person spends in a store? In order to get that information in traditional brick and mortar stores, there would have to be extensive observation and data collection. With web analytics, this is information is instant, allowing you to see how long your website is attracting visitors.
Top Exit Pages – By being able to distinguish which are the last pages visitors spent time on before leaving, web designers can modify those pages to encourage visitors not to leave. This information
There are a number of other great metrics that can be used to improve your online business. For more information about how these can help you, contact Motoza Marketing by visiting www.motoza.com.
