Three Factors to Consider with Adwords

Google Adwords Tips Paid search can be a scary thing to tackle due to the immediate cost associated with running advertisements on the Google network. For some industries, the cost per click could as high as $40! That means that 100 people clicking your ad (not buying your product) would cost you $4000!

Fully optimizing a Google adwords campaign takes some time and a lot of analysis, however, by following these three guidelines, you can begin lowering your CPC rates and maximizing your ROI:

Under-performing keywords

Keyword research is a crucial part of running a successful Adwords campaign. The cost, search volume, and relevance of each keyword needs to be analyzed and compared in order to get a steady stream of targeted traffic for your desired budget.

However, many advertisers make the mistake of overvaluing high traffic keywords that realistically do not bring in profit. Unless you’re simply looking for high exposure/branding , an adwords campaign that is full of clicks and visitors isn’t necessarily a good thing. If those visitors aren’t purchasing your product (or achieving your goal), then you’re simply wasting money on lots of clicks.

After running a campaign for a few days, look at the cost per conversion and conversion rates of each keyword and determine whether they’re helping or hurting your campaign. Generally, higher conversion rate keywords, that have a lower cost per conversion, are better options than high volume, low conversion keywords.

Ad Text

Writing good ad text is a skill that takes a lot of practice and testing. With a limited number of characters available, it’s important to ‘cut to the chase’ and include information that is most relevant to your product and your target audience.

Think of your top selling points and use those instead of basic information about your product. What sets your product apart from others? What problem are you trying to solve? How do you best describe the website you’re leading people to with your ad?

Good ad text not only gets better click through rates, but may also increase you Adwords quality score (which lowers your cost per click!)

Ad URL Destination

Where people land once they click on your ad is a key indicator of how well they react to your product. Having a well designed, clear and product-centered landing page that was designed for your Adwords campaign and relevant to your ads will not only increase your quality score, but also match the expectations of a visitor who clicked your ad.

For example, if you’re advertising red shoes, make sure to lead users to a page that’s centered around red shoes, rather than a homepage or product page that contains multiple products. Studies show that people give a website under 7 seconds before they either leave or stay. By choosing the most relevant URL destination, you can ensure less people leave and each click is worth more in profits.

Three Factors to Consider with Adwords

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