Why You Need A Local Search Strategy

It’s hard to deny that business, both small and large, are increasingly going online. While it was first believed that websites and SEO were for big businesses looking to get national and worldwide exposure, these days small, local businesses are needing to get online because their customers are online.

With the rise of local review sites such as Citysearch.com and Yelp.com, more and more people that used to rely on traditional sources information, such as yellow pages, phone calls, and friend recommendations, are using the web to find the best restaurants, plumbers, landscapers and other common local businesses.

Nowadays, simply having a website is not enough. Creating a local search strategy can be the difference between companies that are trusted, and those with no reputation. Creating a strategy that allows your business website to be found through search engines, and plans out how people contact you should be top priority and in reality is not that complicated.

Besides optimizing your online business listings so they’re top ranked in their respective search engines, it’s also important to create a system in where you can encourage happy customers to share their experiences with others, and provide a quick and streamlined method of communicating with your prospective clients. By utilizing free services such as Yelp, FourSquare, Twitter, Facebook and Gowalla, you expand your reach and not only build recognition, but possibly new customers too.

Since online marketing is still a relatively new idea for small businesses, the majority of people haven’t started taking advantage of it. Now is the time to develop your own local search strategy. Contact Motoza for instructions on how to get started, and what the best strategy is for your small business.