Landing Pages: What are they and why should I care?

The word ‘landing page’ is thrown around a lot in the internet marketing world. While it may seem like an easy concept to most in the industry, for those on the outside, it may just be another confusing term in this crazy internet world. To be able to explain what a ‘landing page’ is, it’s … Continued

Maximizing your Online Conversions

We could all talk about how to triple the number of visitors through various online marketing sources or sending out more emails to prospects, but the best way to increase the number of conversions for your services or products is by providing tons of value. There’s nothing wrong with having thousands of visitors running across … Continued

Reasons to perform usability testing

The goal of every business that’s online is to gain more exposure and therefore more profits. This is usually achieved by gaining traffic and acquiring leads or customers. However, many of these companies pay little attention to how well their website is achieving their business’ goals. Imagine a shopkeeper opened up food market, and spent … Continued