Apple Maps: What it Means to Small Businesses

It’s been roughly a month since the much anticipated Apple iPhone 5 came out to the masses, finally giving Apple users several features that have been available on other smart phones for months. Even so, while most reviews have been great, the flaws, notably their new Apple Maps software, have left many pretty disappointed. With a … Continued

Google ‘Over Optimization” Penalty – Why it Worries me

Rightfully so, Google has always aimed to show the most relevant, quality websites when people search for information online. In a perfect online world, every site with amazing content would be top ranked for their respective keywords. Unfortunately, the web is full of spammy, non-relevant and malicious content aimed solely and making money for web … Continued

5 Ways to Optimize your SEO Campaign Internationally

For some businesses, it may be necessary to have a global online presence, meaning they want their website being found on search engines around the globe. Even for small businesses in the United States, the necessity to reach Mexican, Canadian, or British audiences is a necessity. With different languages, cultures, and even technological barriers to … Continued