Top 5 Reasons Blogs Are Still In

Back in the early years of the millennium, blogs became the new craze and everyone had to get a LiveJournal or Xanga account. These days, the new trend is social networking and keeping your network of people up-to-date with activities at under 140 characters. Although blogs aren’t getting the attention in the news like Facebook and Twitter, they still play a critical role in delivering personable information to the internet. From an internet marketing perspective, here are a few reasons you should start and maintain a blog on your website:

1) Keeping the Big G happy. As discussed in Why Great Content Helps Your Website, regularly posted content with high quality helps attract Google and the search engines to your website and tells them it still has a healthy, active pulse.

2) It helps website visitors feel you out. With a blog on your website, visitors are able to learn more about your company in a personable way. Whether people like to admit it or not, opinions matter and offering a fresh perspective to them will keep them coming back.

3) Trust building. This helps especially when your industry is highly competitive and there are many options prospects can look at. When you have a blog that provides trustworthy information that readers find useful and enriches their lives, you’ve become a trusted expert in your industry and they will come to you first when they need help.

4) Product and service updates. A blog is a great way to let your customers and readers know about a new product line or service they may be interested in. This works great in the software industry, where programs and applications are constantly being tuned up with patches.

5) Influence. These days, you don’t need to have a journalism degree with years of writing experience to get your ideas and content out to the world. You just need a blog and a following who find you and your business interesting. As long as you continue updating your blog with inspiring, educational posts, more and more people will come listen to what you have to say.